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SumAds
Advertising Guidelines

Ad Terms & Automation Guidelines

Please review these advertising terms before connecting your ad accounts and running automated campaigns through SumAds.

Overview

SumAds is an automated ad campaign management and analytics platform for direct advertisers. Our software launches, tests, optimizes, and scales paid campaigns inside your own connected ad accounts, based on rules and budgets you configure. By using SumAds, you agree to the following terms and conditions.

Eligibility Requirements

  • You operate a legitimate business and are advertising your own products, offers, or brand.
  • You own, or are authorized to manage, the ad accounts you connect to SumAds.
  • Your campaigns comply with the policies of the ad platforms you run on (e.g. TikTok, Meta).
  • Your promoted offers comply with applicable laws and regulations.
  • You are 18 years or older.

Campaign & Automation Rules

All advertisers using SumAds's automation agree to the following:

1

Compliance: All ad creatives and destinations must comply with the ad platform's policies and applicable law. You remain responsible for the content of your ads.

2

Rule-Based Actions: SumAds acts within the budgets, test spends, and kill/scale rules you set. You are responsible for the rules you configure and the spend they authorize.

3

Accurate Tracking: Optimization relies on the revenue/conversion data you connect. You are responsible for the accuracy of your tracking and postback setup.

4

Account Standing: You are responsible for maintaining your ad accounts in good standing with the underlying platforms.

Billing & Fees

Performance-Based

SumAds charges a performance-based fee on the profit our automation generates for you — nothing upfront.

Ad Spend

All ad spend is billed by the ad platform directly to your own connected accounts. SumAds never holds your ad budget.

Billing Cycle

Fees are calculated and invoiced on a recurring cycle based on verified performance.

Transparency

All spend, revenue, and fees are visible in your dashboard so you always know your numbers.

Application & Onboarding

1

Application Review: Initial review within 24–48 hours.

2

Account Connection: Securely connect your ad account(s) and tracking.

3

Setup: Configure your budgets, test spend, and kill/scale rules.

4

Go Live: Automation begins launching, testing, and scaling your campaigns.

Prohibited Content & Activities

The following are strictly prohibited and will result in immediate termination:

  • Illegal content or promotion of illegal activities
  • Fraudulent or deceptive marketing practices
  • Click fraud or artificial traffic
  • Hate speech, discrimination, or harassment
  • Adult content or gambling promotions (unless specifically approved)
  • Misleading health claims or financial guarantees

Questions About Our Terms?

If you have any questions about our advertising terms or automation guidelines, reach out to our team.

Contact Us